On-page factor

On-page factors in sum are all factors that directly can be influenced by the webmaster of a site. They are called "factors" in order to reach a certain position at search engines, but also maybe factors for certain document and text analysis algorithms in particular. Typical on-page factors are said to be:

  • title of the document
  • file, folder and host name of the document and media
  • absolute keyword frequency in the document's text
  • relative keyword frequency in the text
  • distinction of headlines
  • usage of bold font
  • internal link structure within a web site
  • age of the document or text

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