Glossary
Off-page factor
Off-page factors in sum are all factors that cannot directly be influenced by the webmaster of a site. They are called "factors" in order to reach a certain position at search engines on search queries. Typical off-page factors are:
- number of inbound links
- topical relevancy of linking or citing documents
- anchor text on the linking web site
- topic and text surrounding the link on the linking web site
- age of the link itself