Glossary

C

Checksum

A checksum is added data to protect integrity. See detailed information about "Checksum".

Cluster

A cluster is a group of data. See further information about "Cluster".

Clustering

The technique to define groups of data sets in data analysis. See further information about "Clustering".

Conflation

Merging two words into one of the same meaning is termed as conflation. See further information about "Conflation".

Conversion rate

Rate of visitors get converted to customers. See detailed information about "Conversion rate".

CPA

Cost per action is the price paid for a specific action. See further information about "CPA".

CPC

Cost per click is the price paid for a clicked link. See further information about "CPC".

CPM

Cost per mille means cost per thousand. See detailed information about "CPM".

CTR

Click-through rate is the number of clicks to the number of views of an ad. See detailed information about "CTR".

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